Monday afternoon we had a corporate visit to Sony. Upon arriving, we learned we would be touring Sony's "The Square" which is their showcase of the latest technology. It was SO neat!
We first walked in and were greeted by four gigantic TV screens (can't remember how big.. maybe 4.2 meters each) using the latest technology that projects at 4 x what the technology can now. We watched a demonstration and then were able to look "backstage" and see the technology. It'll be a while before we can get those in our living rooms I suspect.
Next stop on the tour was the music section, we were able to play around with their music database of all the Sony artists, and see examples of some of their new MP3 models. This was followed by the movie displays. We learned more about HD-DVDs and saw two displays of movie props... one from Spiderman 3 (including the Spiderman suit) and another display from The DaVinci Code (we saw the scroll, whips, the Mickey Mouse watch, etc). It was neat to be so close to the props!
We were then escorted into heaven from the perspective of the guys in our tour... the Sony Playstation 3 demo. They were showcasing one of the latest racing games that had amazing real-life graphics and some interesting features like instant-replay and the ability to see the race from every angle... I'm not up on video games, but according to my classmates, they didn't want to leave that room.
We crossed back over the showroom to the camera area and were able to play around with a large HD video camera used for filming TV/Films... a few of us even became movie stars! We also were able to see the camera that was used for filming Star Wars: Episode 1.
Our next attraction was a showcase of more of the 4k technology (the latest in projector capacity) where we were escorted into a small movie-theater. Once we sat down in the plush seats... I'm not sure they were going to get us to leave! (That's one of the things I always miss when I'm traveling... couches/comfy chairs). We watched a demonstration of the education/data projector, and then watched a clipped of Star Wars: Episode 3 to see how the cinema projector works. Looked impressive to me!
Our last and most fun spot... was the consumer products showcase. This is where we got to play with all the new digital cameras, computers, mp3 players, etc. We even got a demonstration of Rolly, which is apparently out in the U.S. but I haven't seen it, which is a music player that can "dance" to the songs you play.. pretty nifty. We were also able to see the latest on OLED (organic living electronic display... I don't really know what it stands for, something close to that) technology where the screen is only 3 mm thick because it projects itself, it doesn't need a backlight. The screens are only up to 12 inches, but costs $2,500.... I'll wait a few years for that to become a little more affordable.
But well done Sony... you have now convinced me that all my gadgets are boring and I need new toys to play with!!
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